Wildflower is not just another triathlon!  It’s a 3-day party celebrating multi-sport, music wellness and outdoor adventure. Packed in with a full schedule of races, this iconic weekend triathlon festival boasts three action-packed expo venues featuring top-notch live entertainment, celebration beer garden, 15C wine tasting and informative race clinics by top pros and much more…

Chill-ax at the Wildflower Wellness Spa and book a post-race massage and hydration station. Center your chi while taking one of our yoga classes throughout the weekend. Keep Calm & Stretch On throughout your Wildflower weekend. Turn stress into strength, loosen your tight muscles and center yourself.

Stroll through the Wildflower Marketplace and shop for handcrafted triathlon goods by local artisans.  Or, test out the latest and greatest in training gear at one of the numerous expo booths!

Explore the 350 square miles of Lake San Antonio by paddleboard or kayak. Rentals are available all weekend for the Wildflower watermen.

See what people are talking about, what they’re looking forward to, and why you might want to shake up your schedule and add Wildflower Experience to your ‘Must Do’ events for this year.  Think of Wildflower as one of the best triathlons on the circuit, with a twist that brings a culture and community you will want to be part of.

With many exciting vendors, interactive displays, samples, and great bargains on apparel, equipment and more, the expo is an exciting event you won’t want to miss.  Enhancements to the “Wildflower Experience” will be enjoyed by friends, family and racers alike.

Complete Exhibitors list will be posted in April.

Wildflower continues to draw thousands of competitive and amateur athletes each year. With Mother Nature as its venue, a challenging course that affords finishers bragging rights, and a fun-filled, three-day festival as a way to disconnect from the daily stress of life, it’s sure to be the California destination race for years to come.

Click here to become an exhibitor

Keep Calm & Stretch On throughout your Wildflower weekend. We will be having several free yoga classes throughout the weekend. Turn stress into strength, loosen tight muscles and center yourself in nature!

Free with festival entry

VIP Experience (Friday – Sunday)  •  LIMITED AVAILABILITY

When registering for camping/day use passes, upgrade to the VIP Experience. Cross packing those 2 extra coolers just to hold all of your food, and instead, come into the VIP Tent and indulge on the exceptionally prepared meals starting with lunch Friday and finishing up with lunch on Sunday. Watch the swim start with limited exclusive access to the swim dock and with great access to views around the festival and the event site. And make sure not to miss out on the VIP Happy Hour on Saturday evening!

VIP Experience includes:

• Unlimited access to meals Friday lunch through Sunday lunch
• Happy Hour (Saturday 4-6pm)
• Exclusive viewing areas

Make Your Swim Faster & Easier: Swim Clinics from ROKA!

ROKA’s mission is to make your race day faster and easier. Through gear engineered from the inside out to elevate your performance. Through training tools to help you train smarter. Through confidence—the ultimate performance enhancer.

And at Wildflower, through swim clinics and demo swims! Whether you own ROKA gear or not, whether you’re a first-timer or a seasoned vet, come meet the ROKA team Friday at the swim start for swim insights and demo swims.

Location: Swim start (down at water’s edge)

Times:

• Friday, May 2 – 1PM Clinic + 2PM Try-On & Demo Swim
• Friday, May 2 – 3PM Clinic + 4PM Try-On & Demo Swim
• Saturday, May 3 – 3PM Clinic + 4PM Try-On & Demo Swim

Swim Clinic Topics:

• Putting on a wetsuit properly (maybe not as easy as you think!)
• Course specific tips
• Sighting
• Choosing the right goggles
• How to swim in open water vs. a pool
• Mental tips for open water swimming
• Pacing
• Q&A

Race execution should not be an experiment. Learn how TriDot RaceX® uses predictive analytics, AI, training data and YOUR genetics to generate race pacing plans, predictions, what-if analysis and race-rehearsal tools so you can race your fastest!

Hosted by TriDot Coaches, Dan Caskie and Ryan Tibball

Race day comes with its own set of challenges—and opportunities. We’ll unpack race-day strategies to help you feel confident, stay focused, and perform your best from the moment you wake up to the final stretch of the race. Whether you’re a first timer looking to demystify race day or a seasoned athlete looking to sharpen your edge, you’ll walk away with race-tested tips to help you avoid common mistakes and elevate your performance.

Hosted by TriDot

Join us as we break down the science and the strategy behind effective fueling for endurance races. We’ll cover hydration, how to time your fueling, how to avoid common nutrition mistakes, and how to adapt your strategy to suit your unique dietary needs—whether you’re vegan, gluten-free, or just figuring it out. Packed with real-life examples, athlete-tested products, and practical advice, this session will help you fuel with confidence and finish strong.

Hosted by TriDot Coaches, Jasmin Moezzi and Dorette Franks

Step into the world of grit, glory, and unforgettable finish lines with the G.O.A.T of endurance sports, Mark Allen and 50-time IRONMAN Finisher, Kurt Madden. These two legends will share their personal journeys through decades of racing—across continents, distances, and disciplines and even racing here at Wildflower. You’ll hear stories from epic races, pivotal moments that tested their limits, and the mindset that kept them going when most would’ve stopped.

Hosted by TriDot Coaches, Mark Allen and Kurt Madden

Join our sommelier at our outdoor bar with the live music festival in the background while enjoying some local favorite Central Coast wines. You’re bound to meet new friends, and other like minded people from all over!