Wildflower Experience Returns in 2019 to Deliver the Ultimate Fitness & Lifestyle Experience 

Registration is Open for World-Renowned Triathlon and Festival Weekend, Taking Place May 3-5, 2019 at Lake San Antonio, California; New Events to Include Aquabike and Open Water Swim Races

DENVER, CO (December 4, 2018) – Motiv Group, an active lifestyle, sports, and entertainment company, today unveiled the details for the Wildflower Experience 2019, the one-of-a-kind triathlon and lifestyle experience. Entering its 36^th year, the star-studded line-up of professional and amateur triathletes from around the globe will compete in the weekend-long festival event at Lake San Antonio in Central California from May 3-5, 2019. Known as the “Woodstock of Triathlons,” the Wildflower Festival and camping experience continues to attract thousands of participants each year.

Wildflower Experience is a three-day endurance festival celebrating multisport, music, wellness and outdoor adventure. This year’s event will feature three action-packed expo venues, a full schedule of triathlon and running events, including two new race categories: Aquabike and Open Water Swim. The weekend will also feature outdoor yoga sessions, top-notch wellness clinics and lifestyle experiences, including beer gardens, wine-tastings, food trucks and a variety of live entertainment.

“We couldn’t be more excited for the Wildflower Experience 2019 to kick-off,” said Sam Renouf, CEO Motiv Group. “This year’s event is shaping up to be the biggest and most engaging yet. We want Wildflower to be memorable for both the race participants as well as those coming to enjoy the weekend’s festivities. We’ve spent a tremendous amount of time planning and organizing best-in-class events for all attendees, from live music and entertainment to a world-class race through one of Central California’s most beautiful settings. So, whether you’re planning on racing, cheering or kicking back, this year’s event will be one to remember.”

Additionally, all-new aquatic events have been added to the legendary race schedule. For the first time, Aquabike and Open Water Swim race categories will now be offered to a full line-up of Wildflower triathlon race distances. The USA’s fastest growing multisport discipline, Aquabike combines long course swimming and biking and offers age group athletes another way to cross the iconic Wildflower finish line. With this new race category, athletes will mirror the world-famous Long Course. Participants will complete the 1.2-mile swim and 56-mile hilly bike course, rack their bikes then continue down the chute to the finish. Also, new this year, the 1.2-mile Open Water Swim race will be available to athletes on Sunday in conjunction with the Olympic Distance triathlon and Collegiate Championship.

“We are thrilled to continue to expand race opportunities for our athletes,” said Colleen Bousman, Race Director. “The Aquabike format is popular with athletes who want to experience the unique challenge of a multi-sport endurance race without the 13.1-mile run. Wildflower Experience is such an iconic event, but we also recognize that triathlon is not the only way to experience swimming, biking and running. Our new swim events will enable more athletes to participate in the classic Wildflower Experience. Coupled with our stellar line-up of events, we’re confident that this year’s event will be our biggest and most successful yet.”

Guests can learn more and now register for the Wildflower Experience at www.wildflowerexperience.com.

Motiv is owned by Black Shamrock Partners, formerly Consumer Concept Group, a Denver-based investment, and operating company, focused on launching, operating and investing in Experience-Based Lifestyle Economy brands in the consumer, lifestyle and event sectors.

About The Wildflower Experience

Beginning in 1983 at Lake San Antonio in Central California, The Wildflower Triathlon is one of the most iconic races in the sport. Held the first weekend in May, “The Woodstock of Triathlons,” is host to a Long Course, Olympic, Sprint and Off-road Sprint distance events over the 3-day endurance sports festival. The Wildflower Triathlon Experience returns for 2019 on May 3-5th. Learn more at www.wildflowerexperience.com

 About Motiv

Motiv is an active lifestyle and entertainment company focused on delivering authentic and immersive live and digital experiences. Founded in 2015, Motiv is headquartered in Denver, CO, with offices across the country and Canada. With decades of experience in the sports and entertainment events industry, the company is continually refining what works while exploring unique partnerships and opportunities to further enhance the consumer experience. The Motiv platform currently consists of 25 triathlon and running events and digital properties with plans to expand into several vertical industries in the outdoor lifestyle space. A belief in better is the root of all motivation. That’s what Motiv is all about. Learn more at www.motivrunning.com.

About Black Shamrock Partners

Black Shamrock Partners, formerly Consumer Concept Group, is an innovative investment and operating company, focused on launching, operating and investing in consumer, franchising and lifestyle brands. They also invest opportunistically in private businesses, real estate and alongside alternative investment managers. Black Shamrock Partners is guided by a relentless focus on investing in tomorrow’s demands and is managed by a group of officers with deep expertise in the restaurant, lifestyle, entertainment and sports industries. Their investment philosophy is rigorously centered on aligning interests and the virtues of patient capital, allowing them to pursue growth plans and make strategic decisions solely in the best interests of the companies in which they invest.